Dubai Metro

Brand Board: Dubai Metro Ads

Client: Dubai Metro Ads
Agency: Arsln Mak
Project Type: Brand Identity Design
Industry: Advertising & Outdoor Media

About the Client

Dubai Metro Ads is a premier outdoor advertising agency that specializes in high-impact ad placements across Dubai’s metro network. Their goal is to connect brands with millions of daily commuters through sleek, modern, and strategically positioned visual campaigns. With a focus on innovation and visibility, they ensure brands make a bold impression in one of the world’s busiest transit environments.

Logo Design

The logo merges the initials "DMA" into a seamless, urban-inspired design, reflecting movement, connection, and structure — key themes of metro transit and advertising. The bold typography ensures strong brand recall while remaining highly legible across formats. Multiple logo variations support consistent use across digital and print media.

Color Palette

• Metro Orange (#e8940f): Energetic and modern, this vibrant orange captures attention, symbolizing excitement, visibility, and bold communication.

• Pitch Black (#000000): Used for balance, contrast, and clarity — ensuring the brand feels strong and contemporary.

Typography

Font: Poppins
Poppins is a clean, geometric sans-serif font that adds a tech-savvy and approachable feel to the identity. It’s ideal for maintaining a modern, urban tone while staying sharp and easy to read.

Brand Application

The brand has been extended across a variety of merchandise and mockups to highlight flexibility and professional appeal:

• Branded T-shirts for field teams

• Promotional mugs for client gifting

• Logo caps for visibility and identity

• Consistent pattern branding for stationery and marketing material

Each element reinforces the identity while maintaining brand consistency.

Conclusion

At Arsln Mak, our approach to Dubai Metro Ads was focused on clarity, boldness, and urban relevance. This identity aligns with their mission to turn daily commutes into prime opportunities for brand engagement — with a modern, standout visual style designed to dominate the transit advertising space.